Kallol Datta
Poster 20, 2025
Reconstructed saries; silk, thread, pigment, cotton and polyester
38 x 30 in
96.5 x 76.2 cm
96.5 x 76.2 cm
Titled ‘Spring New Pattern Exhibition’, this poster (1914) was for the Mitsukoshi Kimono Store by Sugiura Hisui, a pioneer among Japanese graphic designers. In 1908 Hisui joined Mitsukoshi as an...
Titled ‘Spring New Pattern Exhibition’, this poster (1914) was for the Mitsukoshi Kimono Store by Sugiura Hisui, a pioneer among Japanese graphic designers. In 1908 Hisui joined Mitsukoshi as an in-house designer and created a new image for Mitsukoshi, which was in the process of transforming from a kimono store to a department store. Poster 20 depicts a woman relaxing at home reading a magazine while the background contains a picture frame depicting the evolution of the Korean jeogori.